The web is a wonderful place to find local businesses and vendors (and cats). If you want to get your dry-cleaning done, right now, you can do a quick Google search for “thousand oaks dry cleaning” and find some addresses, directions, services offered, and probably a few reviews. This makes things quick and easy and quite frankly, I could not survive without it. But what about hiring a DJ or entertainer? Probably 1/3 or less jobs come through the web for most DJ companies, but the percentage is increasing, and it will likely continue. DJ’s are generally not hired the same way that you may hire, say, a plumber. A plumber has a specific job to get done, and he either does it or he doesn’t (not to say that all plumbers are men, I’m sure there are plenty of women out there sporting the “plumbers crack” as well). My point is that if your plumber does the job wrong, they don’t get paid and you can hire a different plumber. A DJ needs to do the job right at the right time every time and so the biggest concern when looking for one is knowing that will be the case. Your event only happens once and you have never seen this DJ perform.
No matter how many paid advertisements, sexy websites, and internet directories you find yourself bombarded with, there really isn’t an obvious way of knowing that $250 DJ “Cracker Jack” from Craigslist is going to show up on time… or at all – let alone, put together the kind of experience you’ve been dreaming about. So here are a few tips that I’ve come up with to judge if you’re choosing the right DJ through the web.
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